Ivanka Trump's brand removed from stores is viewed as a political statement

Ivanka Trump's Nordstrom Sales Reportedly Dropped Over 70 Percent Before The Election

Retailer Belk intends to remove Ivanka Trump's line of products from its company's website, but continues to offer the items in its stores.

February 9-Belk The retailer says it dropped Ivanka Trump from its online shop and most stores, but still offers the brand in its three flagship locations, according to AL.com.

For example, major retailers like Nordstrom said they will discontinue Ivanka Trump's products, citing declining sales.

After Nordstorm took the lead in dropping Ivanka Trump's line, Neiman Marcus was next to rip the products from its stores.

It is the latest indication of how various companies are trying to maintain a balance after US President Donald Trump whipped Nordstrom for failing to sell his daughter Ivanka's products.

As of Tuesday, Sears was still selling 19 Trump home items on its website and Kmart was selling 13, according to the report.

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"Ivanka Trump was never a fashionable brand".

Nordstrom had said in its announcement that the move was based on the brand's falling sales over the past year, particularly in the past six months. A top aide, Kellyanne Conway, raised ethics concerns when she promoted Ivanka Trump products during a televised interview at the White House.

The controversy has left retailers in a peculiar place, and many have remained cagey or simply silent on the matter, hoping to remain apolitical and avoid the fate of Nordstrom, which found itself in the president's crosshairs after ditching the first daughter's label.

Macy's: Stopped selling Donald Trump's clothing after he called some Mexicans "rapists" during a campaign speech. A JC Penney spokeswoman wasn't immediately able to respond to questions about any Trump products in the store's inventory.

Searches on www.burlingtoncoatfactory.com showed no results for the brand. The company said Trump's statements were not in line with its values, though its Chief Executive Terry Lundgren also said at the time that if Hillary Clinton had a clothing line it wouldn't be carrying that, either.

The Charlottsville, N.C., company said the decision was an adjustment that was part of "normal business operations".

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