YouTube adds paid Super Chat messages for live streams, discontinues Fan Funding

YouTube launches “Super Chat,” a way for creators to make money from their live streams

"For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money", YouTube Product Manager Barbara Macdonald wrote in a blog post. However, while Twitch's cheering consists of the user drawing attention to their comments using animated icons called emotes, the new Youtube live stream feature would highlight the comment and pin it to the top of the stream. The message remains pinned to the top of the thread for up to 5 hours, so fans will have more time to be noticed by YouTube stars. The Super Chat helps content creators converse and connect with "super" fans.

Super Chats are launching as another monetization feature is being shut down due a lack of widespread usage.

When the transaction is complete, your public Super Chat will be sent to all viewers in the live chat and a receipt will be emailed to you as a record of the purchase.

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For now Super Chat is being tested with influencers like iHasCupquake and Alex Wassabi, with the tool poised to be rolled out more widely at the January.

Select the dollar sign within a live chat. Super Chat will replace Fan Funding, the site's previous tool for viewers to pay creators.

To select an amount, either drag the slider or type your desired value. At the end of the month, Super Chat will launch in 40 countries (for viewers) and in 20 countries for YouTube video creators. With YouTube livestreaming activities, content creators can explore more options that shall interest them. As of today, YouTube has stopped accepting new sign-ups for the feature, though it will continue to work on channels where it's enabled until February 28. This is a great move by Google team as most of the popular YouTube content creators depend on their channels to generate revenue.

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